As the “origin of the sports car”, the 70-year-old 356 “No. 1” Roadster will be the first thing that visitors see at the exhibition. This unique model makes Porsche one of the few automobile manufacturers in the world to have the original first vehicle ever built by the brand in its possession.
Motor sports makes up a significant part of each decade. Throughout its history to the present day, Porsche has developed and tested new technologies in racing cars that go on to become legends. This principle is also shaping “the future of the sports car”, with the Mission E, the series version of which will be launched on the market in 2019 as the first purely electrically powered Porsche, drawing on the experiences gained from the Le Mans-winning 919 Hybrid. Digital projects, such as networking via Porsche Connect and data security using blockchain in sports cars, will also feature. The special exhibition will be accompanied by interactive experiences, such as an augmented reality application for the Mission E. As visitors view the concept study, further information about the technology behind the Mission E will be delivered.
The special exhibition’s unique appeal is created by combining Porsche through the eras with the company’s cultural values: Pioneering spirit, passion, sportiness and family. The exhibition also places particular emphasis on the employees, racing drivers and friends of Porsche that have made the company the force it is today. Without the legendary passion of Porsche’s employees and the enthusiasm of the Porsche community across the world, such a success story would be unthinkable for the sports car manufacturer.
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