Next to the Los Angeles Auto Show, the Geneva International Motor Show is probably the most important car show on the planet. You cannot imagine a car make that’s not present, nor can you imagine one being present on the show without at least some major news to announce. If not a premiere, European or even better a world premiere. After all, the worldwide auto-press and hundreds of thousands of visitors keep an eye on the event, not to mention the millions of car enthusiasts that literally dig into each magazine and website to explore the novelties announced at the Geneva Motor show. Can you imagine a better coverage and advertising ? Well, I can’t’.
This said, it won’t imagine you that most of the manufacturers want to impress, no matter the costs., so pleasing the press and the crowds is a very important part of it, no matter the costs involved : marketing is expensive, isn’t it ?
Nothing else with Porsche that had some great news to present to the public too. 2 world premiers were announced. The Porsche Cayman GT4 that’s the first high-performance sports car belonging to the GT family that is based on the mid-engine coupes and the Porsche GT3RS. The latter is equipped with a maximum degree of motorsport technology that is currently possible in a street-legal 911 that is suitable for everyday driving. Exactly as the previous versions of the GT3RS, this car is a daily driver that’s suited for the race-track. Or is it the contrary ? A race-car that’s street legal and suited for daily driving? Without having driven the car yet, I’m sure both statements can be hold for the truth. And I know for sure, there will be people using them for all purposes : the street, the track and both.
Once again Porsche spared no effort to make sure the presentation of this novelties would be seen in the world. They had a great exhibition of cars, and invited quite some personalities. Not only was the CEO of Porsches parent company Volkswagen, Ferdinand Piëch and his wife Ursula present at the Geneva Show. Another grandson of the old Professor, and cousin of Ferdinand Pëch : Wolfgang Porsche was a beloved present too for the many photographers. Great names of the race world that showed up were the 6time 24h of Le Mans winner Jacky Ickx (4 times in a Porsche) with his lovely wife Khadja Nin, the Burundian singer and musician. Vanina Ickx, daughter of Jacky and a successful professional race driver tooo, accompanied her father and stepmother. Rene Arnoux, the French ex F1 driver showed interest in Porsche’s supercar, the Porsche 918 Spyder. Jean Todt, president of the FIA (Fédération Internationale de l’Automobile) since 2009 was another remarked face too.
Text : Tim Havermans
Pictures: Wilfried Geerts