Porsche opens its 100th sales site in China

Porsche Studio

The “Porsche Studio” works closely with the existing Porsche Centre run by the Jebsen Group and makes it possible for prospective customers to also purchase vehicles directly on site. “Porsche Studio Guangzhou represents Porsche’s innovative and forward-thinking strategy”, said Mr. Franz Jung, President and CEO of Porsche China, “It combines the traditional Porsche spirit with the power of new technology. In China’s increasingly volatile and dynamic business environment, we believe that such futuristic digital offerings will strengthen the brand, encourage creative customer experiences and attract new partners.”

Porsche opens its 100th sales site in China
Porsche Studio Guangzhou, China

The world’s sixth Porsche Experience Centre

The sports car manufacturer is also extending the driving offers available to current and prospective customers by opening a Porsche Experience Centre in Shanghai. The world’s sixth Experience Centre – after Atlanta, Leipzig, Silverstone, Le Mans and Los Angeles – offers classic race track modules and an off-road course. With a total of five sections, visitors can experience the sporty nature of Porsche sports cars on the race track as well as putting them through their paces on rougher sections of terrain. “Although we live in a digital age, the ability to offer a true driving experience has not lost any of its significance for Porsche – quite the opposite in fact”, adds Detlev von Platen. “Our experience centres in Europe and America are an important part of our sales landscape. Opening another site in Asia is a logical step given the increasing importance of this market region.”