Petersen Automotive Museum celebrates Porsche’s 75th anniversary with a special exhibition “We are Porsche”

1973 Porsche 911 2.8 RSR (Peter Gregg - Hurley Haywood)

Porsche, one of the world’s most iconic car brands, marks its 75th anniversary with a once-in-a-lifetime collection of vehicles at the Petersen Automotive Museum. In collaboration with Porsche Cars North America, Inc. (PCNA) “We Are Porsche” opened to the public on April 16 and focuses on how influential figures in the U.S. helped transform Porsche from a builder of niche sports cars to a cultural phenomenon over the past 75 years. An exhibition that is more than worth the visit. We know how good the Petersen is in celebrating anniversaries, don’t we? Why not take a look at our report on the ‘Porsche effect’ exhibition to refresh your memory?

In all, the exhibit comprises of more than 40 exceptional vehicles on the museum’s first and second floor, including:

Petersen Automotive – We are Porsche

The exhibit also highlights the stories of people who have contributed to Porsche’s pervasive popularity, including the likes of Patrick Dempsey, Steve McQueen, Dan Gurney, Hurley Haywood, Ken Miles, “The Spyder Women” (Betty Shutes, Ruth Levy and Denise McCluggage), Patrick Long, Rod Emory and Daniel Arsham.
“As a Porsche lover, I’m particularly excited that the Petersen gets to play such a significant role in celebrating the 75th anniversary of these incredible machines,” said Terry L. Karges, executive director of the Petersen Automotive Museum. “Porsche’s history on and off the track speaks for itself, and we are honored to help them commemorate this milestone.”

Petersen Automotive – We are Porsche

“Porsche is as an iconic brand that took off in America, thriving in California’s car culture,” said Kjell Gruner, President and CEO of PCNA. “From there, the love for the brand spread around the world. We are delighted to celebrate our 75th anniversary at the Petersen Automotive Museum – the center of car culture in Los Angeles – with such a unique exhibition.”

Petersen Automotive – We are Porsche

“We Are Porsche,” which runs through April 2024, will feature a rotation of vehicles during its tenure and a variety of events and activations at the Petersen.
For more information about “We Are Porsche,” visit For more information on the Petersen Automotive Museum, visit

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Edited Press release Petersen Automotive Museum