Meeting personal customer wishes is an important part of the global offering from Porsche. The sports car manufacturer pursues this goal with its business divisions Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic. The company now plans to respond to the wishes and needs of its customers to an even greater extent. They come with a new and significantly extended range of products and services. This includes various options for the individualisation of Porsche sports cars, turning them into unique one-offs. Ferry Porsche once said: “I couldn’t find the sportscar I wanted, so I built it myself”. Now, this Porsche Sonderwunsch program takes it to a next level.
Porsche extends the personalization options for individual components directly in the Car Configurator. It supplements its offering for new, used and classic vehicles with a “Performance Parts” range. As part of its Co-Creation strategy, the sports car manufacturer offers a new interpretation of the legendary Porsche Sonderwunsch program of the late 70s. Porsche makes it possible to design individualized one-off cars in the future. The customer can co-create a car and have it professionally realized by Porsche.
The range of individualization options for new vehicles currently extends from personal customer consulting during the configuration process through to the realization of limited small series. Through Tequipment, Porsche also offers numerous accessory products and retrofit options for individual customer vehicles. In the area of classic vehicles, Porsche currently focuses on spare parts supply and factory restorations. The Stuttgart-based sports car manufacturer now significantly extends its offering in all business areas.
“It is our goal to provide customers with even more accurately tailored and demand-based products within the context of classic, existing, and new cars. We want to also offer a comprehensive range of individualization options,” says Alexander Fabig, Vice President Individualisation and Classic. “With the new offerings, we respond to the great global demand for our products. It starts with new possibilities for individualization and personalization of individual components. It continues with the additional range of Performance Parts. And witht the realization of uniquely individualized sports cars, we have the right option for every customer.”
Simpler and more personal than ever before: individual enhancements
The Porsche Exclusive Manufaktur successively expands the range of products that can be individualized and personalized. Significantly more options will be available here in future. Examples include various exterior wrap options, individual starting numbers, prints on the floor mats, illuminated door entry guards and logo projectors in the vehicle doors. In addition, customers can choose to become designers themselves in the ordering process.
The personalisation options include individual design elements such as colours, logos, lettering and text. Using a digital application in the Porsche Car Configurator, a customer can specify their own designs for various items. For example, they can have their own signature embossed on elements in the vehicle interior. The leather-covered cover on the centre console is suitable for this, for example. The range is rounded off by personalised wraps and decals on selected exterior areas and individual paint finishes on the wheels.
New components for GT models and classic cars
Porsche will offer a large number of new components for new vehicles as well as used and classic cars under the name “Performance Parts”. The Porsche Tequipment range for new and used vehicles is aimed at drivers who are motorsport enthusiasts and amateur race drivers. Porsche Classic will offer new developments with a historical reference, components for performance enhancement and also lifestyle products for both young and older classic cars. These will increase the performance of the classic vehicles or improve their everyday usability. The Porsche Classic Division built 2 show cars, based on first-generation Porsche Cayenne models. They show the possibilities of additional individualisation offerings with an outdoor and offroad focus.
Modern and classic sports cars as one-offs according to customer wishes
As part of its Co-Creation strategy, Porsche is now offering a new interpretation of its legendary Porsche Sonderwunsch program from the late 70s and will make it possible to design individualized one-off cars in the future – co-created by the customer and realized professionally by Porsche. The expansion of this offering is divided into the areas of Factory Commissioning for individual customer colour and material wishes directly in production and subsequent Factory Re-Commissioning and Factory One-Off after vehicle delivery to the customer.
Whereas Factory Re-Commissioning also aimes at the implementation of individual colours and materials, the Factory One-Off is a systematic technical new development. Depending on the age of the vehicle in question, either the technical experts at Porsche Exclusive Manufaktur or the specialists at Porsche Classic take care of the implementation.
Edited Porsche factory press release.
Pictures courtesy Porsche AG.