How does the future look for Porsche the next 10 years ?
For the next ten years, Porsche intends to continue with a three-pronged approach, incorporating optimised combustion engines, plug-in hybrid models and purely electric sports cars – all in typical Porsche style of course. “The regions of the world are developing at different rates. We are therefore gearing ourselves up as flexibly as possible for the transitional period,” said Blume.
Porsche also unveiled the 911 GT3 RS in Geneva. “The GT3 RS features the most powerful naturally aspirated engine Porsche has to offer,” said Oliver Blume, Porsche CEO. The new high-performance sports cars delivers 383 kW (520 hp) from a four-litre displacement, accelerates from 0 to 100 km/h in just 3.2 seconds and boasts a top speed of 312 km/h. Following the launch of the 911 GT3 and the 911 GT2 RS, this latest release saw Porsche present its third GT road-approved sports car within a year.
Blume also emphasised the role of Porsche within society: “We never view our economic success in isolation. We always have a clear focus on the non-financial aspects of our business too – our social responsibility. We don’t see conflict between economic, ecological and social aspects. They must work in harmony with each other.”
Blume cites the subject of training by way of example. In 2017, 230 young people commenced training at Porsche. With the launch of the Mission E, the sports car manufacturer plans to increase the number of technical training again – from the current 106 to 156 in the future. A total of around 750 training places are currently available at Porsche. Through the integration year for refugees and the preparatory year, Porsche enables applicants who would have little opportunity on the basis of general selection criteria to gain foundation qualifications. Socially disadvantaged young people in South Africa and the Philippines are trained as part of a collaboration with Don Bosco.
Through charitable donations totalling over 6 million euro, Porsche supported over 200 initiatives benefiting the environment, social and cultural projects, sports, education and science in 2017. The sports car manufacturer also sponsors regional cultural and sports facilities, including the Stuttgart Ballet, the Gewandhaus orchestra in Leipzig and the “Turbo for Talents” project for young athletes.
Sustainable business also plays a large role in its core business: Since January 2017, Porsche AG has used 100 per cent green energy. In addition, the sports car manufacturer is transforming its rail logistics transport into a completely carbon neutral process. In 2017, Porsche once again received multiple international awards for sustainable building. The company conducts its own internal audits to ensure that its suppliers implement the high ensuring sustainability requirements. In addition, the company intends to produce the Mission E using a CO2-neutral process.
