Together with leading kiteboarding manufacturer Duotone, Porsche is launching a new kite and a board. The limited special edition is an homage to the legendary Porsche 917/20 racing car in the unforgettable “Pink Pig” design. Porsche designer Anatole Lapine decided in favour of the pink body colour and labelled each of the body parts according to the butcher-style cuts.
Last year, the first Porsche kite from Duotone sold out in a flash. Now the partners’ latest joint project has been unveiled in Tarifa, Spain. It took its inspiration from one of the most iconic designs of Porsche motor racing history: the 917/20, better known as the “Pink Pig” or “Big Bertha”. It holds a special place in the pantheon of 917 versions. In a nod to the top speed of the car that raced at Le Mans in 1971, the special edition is limited to 360 units.
In the new model, Duotone’s Evo SLS technology ensures optimal kite performance. The kite is offered in the sizes 7 m, 9 m and 12 m and the board is 138 cm.
“The collaboration with Porsche goes well beyond aesthetics,” says Thomas Kaiser, Marketing Director at Duotone. “It’s the fusion of two worlds – the craftsmanship of Porsche meets Duotone’s kite technology. The result is a masterpiece that stands out not only for its design, but also its unparalleled performance.”
“We are proud to be able to bring a bit of Porsche history to the kite world and the water with our new special edition,” says Sandra Siegloch, Head of Sponsoring and Partnering at Porsche. “Our goal is to advance the sport of kitesurfing. With Duotone at our side, we have the right partner.”
Part of the revenue from sales of the kite and board will go to Duotone’s programme supporting young talents in the sport. The “Young Blood” initiative is aimed at helping young people make the leap into the professional ranks of kitesurfing. It provides not only training opportunities but also courses on dealing with social media and acquiring sponsors.
Expansion of sports sponsorship
Porsche has further expanded its commitment to challenging and spectacular sports in recent years. In 2021, the sports car manufacturer announced its commitment to the further development of kitesurfing and big-wave surfing – complementing its long-standing sponsorship of tennis and golf. In addition to its collaboration with Duotone, the company also supports kitesurfing athletes Liam Whaley and Rita Arnaus. Porsche also works with big-wave world record-holder Sebastian Steudtner in a technology partnership.
Registration for the kite and board is open now on the Duotone online shop at Duotone Online Shop. And we don’t doubt, it will sell out in a whip, even though we wonder who really needs it 🙂