RUF Automobile unveils the RUF Rodeo Concept

The RUF Rodeo concept, a RUF off-road car.

The Rodeo Concept was inspired by the Rodeo Drive Concours d’Elegance and its founder – and friend of RUF – Bruce Meyer, as well as by Ralph Lauren and his 2011 Western Collection and RUF enthusiast and collector Phillip Sarofim who has roots in Texas. The car features the same carbon fibre monocoque chassis as the CTR Anniversary and the SCR, but with a four-wheel drive system to tackle off-road use, larger all-terrain tires, longer-travel suspension and more. The Rodeo Concept can accommodate either a normally aspirated or turbo-charged RUF flat-six engine.

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The RUF Rodeo Concept

“When we began building our own automobiles it was all for the thrill of the drive,” said Estonia Ruf, marketing director of RUF Automobile GmbH. “The Rodeo Concept combines that passion for cars with the love of western culture – an appreciation I found while studying in Oklahoma, USA. This car is inspired by some of our favorite people and our love for the countryside.”

Picture Gallery RUF Rodeo Concept

Official RUF Automobile press release
Pictures courtesy RUF Automobile

For more information on RUF automobiles, visit the RUF website at ruf-automobile.de/en/