Worldwide activities to celebrate the success story of 75 years of Porsche sportscars

In 1948, Ferry Porsche realized his dream of a sports car: with his team, he produced the Porsche 356 ‘No. 1’ Roadster. It marked the birth of a legendary brand and laid the foundation for an exemplary success story, for the Porsche legend. The sports car manufacturer will mark its 75th anniversary in 2023 with celebrations around the world and the Porsche Vision 357. “75 years of Porsche stand for pioneering spirit, passion and dreams. We are celebrating together with people who are inspired by dreams,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. The celebrations kick off with the special exhibition ‘Driven by Dreams. 75 years of Porsche sports cars’, which opened on 27 January in the ‘DRIVE. Volkswagen Group Forum’ in Berlin and will run until 10 September 2023. Visitors will have the opportunity to immerse themselves in the visions and ventures of Porsche’s success story and to make a record of their own dreams and values using a digital module.

In 1948, Ferry Porsche realized his dream of a sports car- with his team, he built the Porsche 356 ‘No. 1’ Roadster.

‘Driven by Dreams’ defines the essence of the brand. Furthermore, the slogan reflects the approach with which the people behind Porsche work every day to fulfill the dreams of customers around the globe. “We are proud of our heritage. It is the foundation for a successful future. We associate our heritage with innovation and progress – and continually add extraordinary new moments to the unique Porsche story,” explains Blume.

Further highlights at the locations

Aksel Lund Svindal (left) and Timo Bernhard next to the Porsche 919 Hybrid Evo.

Porsche continues its anniversary celebrations just outside Stuttgart at Retro Classics. The leading trade fair for classic car culture takes place from 23 to 26 February. On 9 June, the Porsche Museum in Stuttgart-Zuffenhausen will then open an extensive special exhibition. On 10 and 11 June, Porsche Germany will highlight the anniversary at the ‘Festival of Dreams’ at the Hockenheimring. At the Porsche Experience Center there, the sports car manufacturer will exhibit the history, present and future of the brand. There will be vehicle exhibitions, ‘Dream Talks’, live acts, various themed experiences and a plethora of further highlights and fascinating experiences for Porsche aficionados, Porsche club members, car communities, fans and customers of all ages. Younger visitors will have a blast in the ‘Kids World’ area. The ‘Festival of Dreams’ also offers overnight options, with a specially designated ‘van’ area. And motorsport will play a major role: in addition to a live broadcast of the 24 Hours of Le Mans, the Porsche Carrera Cup Deutschland, the Porsche Carrera Cup Benelux and the ADAC GT Masters will also be present.

Roadshow and exhibitions around the world

The Porsche 356 No. 1 Roadster (left) together with the Porsche 911 (901 No. 57) in front of the Cube in Berlin.

The success story of ‘75 Years of Porsche Sports Cars’ will also be celebrated at the Petersen Automotive Museum in Los Angeles, the highest-altitude automobile exhibition in the world on the Grossglockner, and the Swiss Museum of Transport in Lucerne. Moreover, the exhibition materials from ‘Driven by Dreams’ will be taken to more than 60 destinations in Europe and the US in a ‘Heritage Truck’ specially designed for the anniversary year. The conclusion of the worldwide activities is the ‘Rennsport Reunion’ car festival in California from 28 September to 1 October.

Sixty years of the 911 and 100 years of Le Mans

The original 911: the masterpiece from Zuffenhausen — 1965, 911 2,0 Coupé

There are also two other big anniversaries to celebrate in the ‘75 years of Porsche Sports Cars’ jubilee year: 60 years of the 911 and 100 years of the 24 Hours of Le Mans. Ever since its presentation at the International Motor Show (IAA) in September 1963, the 911 has dazzled, and with its iconic design and incomparable driving experience, it has embedded itself in the collective memory of sports car fans around the world. The organisers of the most renowned endurance race in the world also have reason to celebrate: on 10 and 11 June, they will mark the centenary of the 24 Hours of Le Mans on the Sarthe. Every sports car manufacturer dreams of success at the Circuit des 24 Heures du Mans, and Porsche has a particularly close relationship with the French endurance classic: the brand is the most successful at Le Mans, as well as being the only participant to have been represented at the 24-hour race without interruption since 1951. During this time, the company has racked up 110 class and 19 overall victories.

Edited Porsche Factory Press Release
Pictures courtesy Porsche AG