Wednesday, February 26, 2020. There is a lot going on this morning at the gate of “Werk 1” in Zuffenhausen. Employees show their ID as they pass through factory security. Florian Böhme is also on his way and is expected. It is a very special day for him. Not only is it his 43rd birthday, but he is also picking up a Porsche Taycan 4S in Carmine Red. That makes him the very first customer to collect the new electric sports car from the parent factory.
“Wow, that looks fantastic! The color looks even better than in the pictures,” exclaims Böhme, as he stands in front of the fully electric Porsche in the delivery hall. He has traveled with his wife and his mother. Celebrating the first encounter with their own Porsche is the highlight of their day.
About 70 years ago, May 26, 1950, the same feelings must have crossed Ottomar Domnik. He collected his Porsche 356 and went into history as the very first customer to pick up a Porsche at the factory. Back in the days, a pickup took place outside. A tradition that stood until the 70s.
Picking up the car from the factory makes Porsche personal,” explains Alexander Fabig, Head of Personalisation & Classic. “It is a very emotional experience for many customers to pick up their new car where it was built.” Customers picking up their cars are also offered an extensive range of activities. This includes a tour of the factory, lunch and a visit to the Porsche Museum, for example. The numbers speak for themselves – in 2019, 2,500 customers picked up their cars from the factory in Zuffenhausen, up to 20 cars a day. Since 2002, Porsche Leipzig has also offered the opportunity for collection from the factory. Approximately 3,000 cars are handed over there annually.
The handover of the car remains the highlight of the day – whether in 1950 or 2020. Porsche’s customer advisors take a lot of time for this. They explain the different car functions, help to find the optimum seat setting or to set up Connect services.
Edited Porsche Newsroom article